Blue Ocean Strategy (BOS)

INSEAD professors developed BOS methodologies to make completion irrelevant by creating uncontested market space. We help our clients create and capture new market space through the simultaneous pursuit of differentiation and low-cost. BOS highlights the six principles that enable successful formulation and execution. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. BOS also helps to reach out to noncustomers, rather than to just the industry’s existing customers.

We are available for a complimentary consultation to explore your challenges, opportunities, and options.

What we do?